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Our Blog

The Armoury is Open

by Alice Lennon
The Armoury is Open

The Armoury is Open

Imagine it; a professional makeup artist's utopia. A fully-stocked, trustworthy shop staffed by friendly, knowledgeable people; space to meet, create, and share ideas; dedicated studio space; an unending flow of coffee. 

Well imagine no more, because The Makeup Armoury opens its doors this week.

An inspirational, full-service outlet supplying high quality products direct to artists, The Makeup Armoury is your one-stop-shop for beauty, SFX, prosthetics, hair (and everything in between) under one roof.

Here at The Makeup Armoury we aspire not only to be the fastest and most reliable pro shop in the UK, but an industry hub, providing a space for artists to get together, develop their skills, and make magic. Lounge on our sofas with one of our many reference books, get to work in our spacious studio, or simply talk shop over a cuppa; The Makeup Armoury aims to be the nucleus of the British makeup industry, both in person and online.

Going forward, we hope that our services will speak for themselves, but until you’ve had a chance to see it for yourself, here are just a few reasons why The Makeup Armoury is the ultimate destination for makeup professionals:

Our Location

The Makeup Armoury is based in Iver - close to both Pinewood and Shepperton studios, and easily accessible from the M25, Heathrow airport and Iver rail station.

After researching popular pro stores across the world, and speaking to customers, we created our space to be a benchmark for pro shops, with appeal to both the UK and global market. Our huge warehouse is packed with stock, with plenty of space for storage, shoots or a lounge on the couch, as well as a fully-functional studio space. We also have plenty of car parking spaces!

Our Service

No other shop will offer what The Makeup Armoury will offer; full order fulfillment, personalised customer service and a multi-faceted shopping experience across our store, mobile and website. Our carefully orchestrated relationship management programmes for our PROs and VIP Ambassadors aim to make their lives that little bit easier, with benefits such as discounts, free products, 24 /7 access to their own personal account manager and free entry to trade shows.

Run by artists with enormous collective experience in the makeup industry, we understand how important it is to have the right tools for the job. Our expert staff will help you find exactly what you need to get the job done, and keep your toolbox fully stocked with the finest and most innovative products on the market.

Our Stock

Every brand a PRO could want in their kit, you’ll find on our shelves. Alongside the likes of Skin Illustrator, MaqPro, Mouldlife and Bluebird FX, we will shortly be revealing exclusive partnerships with the best, most cutting edge brands that you won’t find anywhere else.

As working professional artists, we keep our eyes on the market (and other pros’ kits) to find the latest brands and must-have products to share with our customers. Over the years, the team behind The Makeup Armoury has made many contacts and friends in the industry who can always be relied on to keep us up to speed.

Our Perks

We want our customers to be the best artists they can, and not just by keeping their toolkits stocked with the market’s top products. Our PROs will be given the opportunity to use our studio space free of charge, whether it's for development, filming or as a private place to bring their client. We will also be offering Pro Discount; simply fill in your details online and upload proof of your profession! Our PRO discount scheme is available for all fields of the industry, from film and TV to editorial.

Our Commitment to the Future of the Industry

We know everyone has to start somewhere, so we are committed to discovering and helping promote brand new brands and products.

We also aim to build a community around The Makeup Armoury, serving as a hub of information and celebration of the talent in our trade. As part of our pledge to nurture the next generation of artists, we will be partnering with colleges and universities to promote skills and boost fledgling careers. We will also be offering student discount.

Just like our store, we want our blog to be an industry-centric treasure trove of invaluable information, insight and community. We'll be updating our blog regularly with expert insight, and interviews from leading artists from all corners of the trade.

We can't wait to get started in helping artists across the globe do incredible work. In the meantime, don't forget to subscribe to our newsletter to be the first to hear about new products, exclusive offers and breaking developments from the front-lines of the industry.

A pro artist needs pro tools. Let us arm you.

The Makeup Armoury Team

At The Makeup Armoury, outstanding customer service is just as important as fully-stocked shelves;  we aim to give pros the full package, and have assembled an incomparable team of artists and industry experts to deliver it.
Meet the brains behind The Makeup Armoury below, and come say hello in person sometime soon!

Jan Sewell
BAFTA-winning Makeup Artist and Owner

 Jan has been working as a makeup artist for over 30 years, her knowledge and contacts within the industry are invaluable. Having been both nominated and won industry recognized awards for her works means she has become a highly respected figure within her field.

Natalie Wright
Team on the ground and Co Founder

A seasoned makeup artist, Natalie knows the ins and outs of a set or a studio as well as MUA's own warehouse. Managing your account with heaps of industry knowledge and a personal touch, Natalie makes it her mission to ensure you get what you want, when you want it. If you can dream it, Natalie knows just the right tools to make it a reality.

Favourite Movie Makeup: Waxwork (1988)

Alice Lennon
Team on the ground and Co Founder

Working on the front line of The Makeup Armoury, Alice will meet your every need with her extensive industry experience, vast product knowledge and vivacious passion. She will ensure that every customer feels like they too are part of the Armoury, equipping all clients with the best products, the most resourceful service and even some techniques from her arsenal. Give her any request and she will hit the ground running.

Favourite Movie Makeup: Guardians of the Galaxy

Katy Croxford
Marketing Guru and Co Founder

Katy has over 13 years agency and client side marketing experience. Solely working within the makeup industry for the last 5 years makes her the best woman for the job. Constantly thinking of innovative ways to showcase news and products means that both brands and customers alike love her. As well as being our Marketing Director Katy also runs our branding and design team. Keeping busy behind the scenes to ensure we are bringing you the best content we can be.

Favourite Movie Makeup: Monster

Sarah Vrancken
PR Expert

Using her fantastic relationships with journalists, bloggers and vloggers, Sarah makes sure The Makeup Armoury gets noticed by the right influencers. She is your contact for beauty feature contributions, sample requests, partnership opportunities and general press enquiries. We couldn’t do it without her and are super proud to have Sarah representing us across not only UK but the world!

Favourite Movie Makeup: Alien